Wednesday, February 24, 2016

Sexism in Marketing

We have all seen those outrageous sexist advertisements from the early to mid-1900s, but is sexism in marketing still alive and well in the world today? Of course it is!


Sexist ads from the 1950’s are so blatantly sexist it almost hurts. Here are a few examples. 




Since it isn’t 1950 anymore and women have made huge strides in the world you would think ads wouldn’t be sexist anymore. But sadly, you would be wrong. Cleaning products are still targeted at women than men, women are still sexual objects, and women are still portrayed as crazy.






These are all pretty obvious examples of sexism in ads, but what happens when marketing gets sneaky about its sexism?




So, there definitely is sexism in the marketing world! So why do women tolerate being over sexualized and paying more for deodorant in pink packaging? It is fairly obvious why haircuts and dry cleaning services cost more for women, they are more difficult and take longer. But why does making packaging pink hike up the price so much? Women are usually more in touch with their feelings, so it seems to be easier to get a woman to choose a pretty package instead of a plain package. One of the largest parts of marketing is to connect with the consumers, if it is easier to connect with a woman and get them to desire a pretty package. Women also tend to be more likely to associate status with the products they use, from their winter coat to the shampoo they use, marketers tend to market to this weakness.

Next time you are at the grocery store to pick up some new shampoo or deodorant check out the prices and see if you can outsmart those sneaky marketers!

If you want to check out a few more articles about the "pink tax" or how men and women's brains differ, check out these links. https://www.psychologytoday.com/blog/the-science-behind-behavior/201512/why-do-women-s-products-services-cost-more 





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